Hub fullerton

A vibrant brand system inspired by Southern California’s warmth and energy, bringing a fresh identity to Hub Fullerton.

Hub Fullerton’s identity captures the warmth and vibrancy of Southern California, blending academic heritage with a distinctly local character. I led the creative direction and design of the shield logo, color palette, and brand system—drawing inspiration from the region’s citrus groves and golden light to create a look that feels both classic and fresh.

Beyond the logo, I developed a full design ecosystem spanning print, digital, and environmental applications—from signage and collateral to social and advertising assets. The result is a flexible, cohesive brand system that brings a sense of place to every touchpoint while staying true to the bold, recognizable Hub identity.