I art directed and managed Core Spaces’ new development lifestyle shoots across multiple markets, building a cohesive visual foundation for brand, campaign, and leasing content. From concept through final delivery, I handled every stage of production — including model casting, wardrobe styling, prop sourcing, and on-set art direction.

Each shoot was designed to feel authentic to its property’s personality while maintaining a consistent visual language across the national portfolio. I partnered closely with our photographers to shape lighting, composition, and tone, ensuring every image could live seamlessly across print, digital, and social channels.

These shoots now serve as Core’s primary content library for advertising, campaign creative, and social storytelling — balancing aspirational lifestyle with the genuine energy of student life.