Core Brand Store Redesign

UX & Visual System Refresh

To elevate the internal experience of Core Spaces’ Brand Store — a central hub for teams to order company-branded promotional goods — I led the visual redesign and front-end layout refresh, collaborating closely with Overture’s web and development team.

The goal was to align the platform’s user interface with Core’s refined brand identity, creating a cleaner, more intuitive shopping experience while maintaining scalability for future campaigns and new developments.

I developed the updated UI skin, reorganized category structures, and designed refreshed promo product mockups to create a cohesive, elevated look that better reflected Core’s visual standards. This redesign unified the digital storefront with the rest of Core’s marketing ecosystem — bridging the gap between internal utility and brand experience.